The history of Domino's began on June 10, 1960 when brothers Tom and James Monaghan bought the "DomiNick's" pizzeria with an initial investment of $900. The store was located in Ypsilanti, near Eastern Michigan University, and Tom's idea was to sell pizza delivery to students.
The business wasn´t working as they expected and James decided to trade his brother half of the business for the Volkswagen sedan they used to deliver.
Despite everything, Tom remained in charge of the restaurant and made important decisions such as reducing the product menu and establishing a free home delivery.
Tom subsequently purchased 2 more restaurants located in Ypsilanti and Ann Arbor.
In 1965 Tom found it necessary to rename his three locations as "Domino's Pizza" because the former owner of DomiNick's wanted to bring the brand back, so Tom looked for an alternative name that would be similar.
It should be noted that the logo is a domino token that symbolizes the three original premises.
Shortly after Domino's was founded, Tom focused on expanding his business through franchising, and in 1973 a delivery policy was introduced and is still in force today, in which a free order is guaranteed if delivery takes longer than 30 minutes.
In 1986 Domino's began to use The Noid as an advertising icon. You can see the history of this character here.
In 1988, the company opened its first establishment in a Spanish-speaking country in Bogotá, Colombia. In 1989 it was extended to Mexico and Guatemala, and years later it was extended to Chile, Venezuela, Dominican Republic, Ecuador and Peru. They were established in Spain until 2008, after Zena Group abandoned its Pizza Hut franchisee in favor of Domino's.
Finally, in 2004, Domino's went public on the New York Stock Exchange.
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