The new product called Absolut Vodka & Sprite was unveiled in the United Kingdom after The Coca-Cola Company and Pernod Ricard reached an agreement in 2023. This move is part of The Coca-Cola Company’s efforts to enter the alcoholic beverage market.
As its name suggests, this beverage follows the concept of a ready-to-drink cocktail, packaged in a 250ml can and with an alcohol by volume (ABV) of 5% per serving. It consists of the world’s most famous lemon-lime soda and the second best-selling vodka.
In addition to Spain and the United Kingdom, this beverage will also be available in Germany and the Netherlands. We hope it becomes an international launch (or at least reaches Mexican territory), thus joining Coca-Cola’s other alcoholic products like Topo Chico Hard Seltzer and Jack Daniels & Coca-Cola.
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