Burger King has left us a lot to talk about, this time and due to improvements in the company such as the elimination of conservatives. In this case, Burger King announced a redesign of its brand, including the company logo and packaging.
"We've been doing a lot in terms of quality and food experience", said Fernando Machado, director of global marketing for Restaurant Brands International and owner of Burger King.
The new logo features a rounded font that mirrors the shape of its burgers and other menu items, reminding us of the logos the company had between 1969 and 1999.
As indicated in a Medium analysis, the redesign of the logo is based on a corporate image design trend that seeks to simplify images and visual content to make them adaptable to different digital communication spaces.
In this trend, many brands tend to give importance to other elements and not so much to reliefs, thus eliminating all visual noise to make it easier to process.
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