Burger King has left us to talk about again. At the beginning of last month in Finland he took out ads in which the King of Burger King kissed Ronald McDonald, in a campaign called "love conquers all" that sought to support the LGBT+ community in the month of pride, but this time they did in Belgium.
For the launch of the Master Burger in Belgium, the chain has launched a campaign with its usual sense of humour, but with a very serious statement: "the Master Burger is so good that it deserves a Michelin Star". For this, Kevin Derycle, CEO of Burger King, made a request through an open letter in which he requests that he be granted one of the prestigious Michelin Stars, a recognition for restaurants based on quality, creativity and care.
In addition to publishing this letter on social networks, the press and outdoor billboards, a collection of signatures has been carried out as part of a campaign. It´s not really clear that the request is serious, but they have already managed to get a Belgian inspector from the Michelin Guide to test the Master Burger, all that remains is to wait for the results.
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