Coca-Cola launches the label that turns into a bow

Coca-Cola is characterized by launching commercials and promotions with Christmas motifs. This year we were surprised in Mexico, because the most commercial promotion in the City and State is only a Christmas kit that contains 12 cans of 235 ml, 4 cup holders, 2 spheres (cardboard), 2 labels and 1 sheet of stickers.

But in addition to this promotion, Coca-Cola decided to launch a limited edition of its 600 ml original flavor Coca-Cola bottles in which the labels become in a Christmas bow that can be recycled. This promotion called "United as never this Christmas" will be valid during November and December of this year in the City and State of Mexico.

It´s worth mentioning that this ingenious way of using the label had already been used by Coca-Cola in Great Britain in 2015, in 2017 in the United States and in 2019 in Japan.

We invite you to watch this American commercial on our YouTube channel "Zona C", we leave it below.