The Mexican footwear brand "Panam" has created different marketing strategies to compete in the national market with international brands such as Nike and Adidas.
In 2019 and on the occasion of the 50th anniversary of the Mexico City subway, Panam launched sneakers in collaboration with the subway, in which the design is the subway lines.
He also launched some subway station-themed sneakers, but these weren´t for sale and were only shown in an exhibition inside the subway.
This year, the soft drink brand "Jarritos" turns 70, and Panam joined this celebration by launching a commemorative edition of its classic sneakers with an orange, white and green color palette, referring to the logo of its soft drinks.
Like the Panam from the subway, these shoes cost 450 pesos and at the moment they were sold out, we don't know if they will go on sale more.
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